Private Labels
Based on the fact that retailers have pioneered entire new categories with their own brands and made private label innovation a fundamental part of their retailing strategy, and most notably, non-food is considered as a promising category for grocery retailers in terms of volume and value growth.
LORD is not only producing under the umbrella of its registered brands (i.e. LORD, ASCO, Big BEN…etc) but it also satisfies on a custom made basis the demand of a substantial figure of the superlative retailers in Switzerland, UK, Germany, Brazil…etc to possess their own ground-breaking privately labeled products, using the paramount approachable raw materials, essentially the Stainless Steel obtained from its supreme manufacturers in UK, Sweden, Japan…etc.